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  • 'IL PRIMO BAGNO'

  • There is a moment, at the dawn of summer, when everything shifts.
    “Il primo bagno” it’s the first swim of the season.
    It’s not just a gesture, but a surrender.
    Before hitting the water, the body hesitates. After the impact, tension dissolves and summer begins.
    The campaign captures this precise instant: raw, instinctive, transformative.

    DIVE INTO IL PRIMO BAGNO