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  • SEPTEMBER 2025 RUNWAY 'LEI È COSÌ'

  • When one, in Italian, says “lei è così”, it is not to mean “she is like that” or to define her. It is the recognition that she cannot be contained, directed or explained.

    Duality, contradictions and idiosyncrasies are ways of being a woman that we live every day. What may sound pejorative is, in truth, the acknowledgment that women are indomitable, impossible to pin down. A proper appearance may conceal seduction. Gentleness may command. Strictness may intrigue. What one sees is never what one gets.

    For The Attico September 2025 Show, these contradictions are heightened and refined into a vision of womanhood that is polished yet unpredictable. She enters and exits without fear, opens doors to possibility and lets instinct guide her. Her presence is always felt, never imposed. There is an eminently Italian trait in the way she steps into the world, in her care for appearance, in her sensuality. Even in the way she combs her hair, spontaneity defines her.

    “Lei è così.” Just look at her.